The aviation industry today is more challenging than ever before – which is why we have precisely reappraised and refocused the current brand presence of Austrian Airlines, Austrian arrows and Lauda Air, as well as the effect of its individual brands, both inside and outside the company.
The value of every company is clearly defined through its brand and product. This makes it all the more important that a brand presence should be melodic and well-coordinated – all the more so during economically testing times. The aim here is by no means to achieve a purely superficial change, but a future-oriented reorientation in the sense of our various areas of business that is also visible in our external presence.
Dr. Peter Malanik - Dr. Andreas Bierwirth
The Management Board